Category Beginner

Dynamic pricing means your price follows demand. A simple example of why one fixed price leaves money on the table, what should move your rates, and the rules that keep it under control.

Two properties with the same room revenue can keep very different amounts. How commissions, programmes and distribution costs eat into your top line, and how to compare channels properly.

The brief we give photographers: what to shoot, how many images per room type, how to prepare the rooms and the technical basics for OTAs, your website and mobile.

One apartment or ten: the money starts with the setup. What a proper setup includes, from market position and channels to rate plans and a price structure.

Booking.com publishes the main factors behind its search ranking, and most of them are in your hands. What they are, which settings quietly hide you, and what to fix first.