Sales & Corporate Strategy
Corporate accounts, contracts and group quotes, decided on net revenue. We give GMs and sales teams the numbers to know which business to grow, which to fix and which to let go.
What We Do
Business That Pays, on the Dates That Need It
For hotels, resorts and hostels of any size with corporate, group or meetings business. We work with your GM and sales team, in your systems.
Account Review
Room nights, net rate and the nights each company books, against what it promised. Which accounts to grow, keep, fix or drop.
Contracting
Rates, last room availability, blackout dates, volume commitments and seasons, agreed so the contract still works on your busiest nights.
Group Quotations
Quotes with payment and cancellation terms that never contradict each other, priced against what the group displaces.
Displacement Analysis
For every group on a busy date: what the rooms would earn without it, including the nights around it. A clear yes, no or counter-offer.
Base Business & Pace
How much to secure early and how much to keep for later, by season, based on your booking window and pace against last year.
GM Advisory & Sales Development
A regular review with the GM: who is booking, who is not, and where to sell next. For city hotels, a plan to build new accounts.
Measurable
Impact
No vague promises: these are the changes you can track in your own numbers.
Stronger, Fairer Relationships
Clear, fair terms that build lasting partnerships, with every deal decided on net revenue, not on personal connections.
Measured in: net revenue per account and account retention
Higher Net Rates From Accounts
Every corporate account priced on what it really brings.
Measured in: net ADR per account
Groups That Pay Their Way
Groups accepted when they pay more than the guests they push out.
Measured in: displacement result per group
A Stronger Low Season
Corporate and group business placed on the dates that need it.
Measured in: low-season occupancy from corporate and groups
Best Nights Protected
Contracts that keep peak nights for higher-paying guests.
Measured in: peak nights sold at contract rates
How We Work
Four Steps, Hand in Hand
Every engagement follows the same clear rhythm. You always know where we are, what comes next and why.
01
Discovery & Performance Review
We study your numbers, your market and your setup: pricing, channels, costs and guest mix.
02
Strategy & Forecasting
Together we set the goals, then build the plan and the forecast to reach them.
03
Implementation & Optimisation
Your dedicated revenue manager puts the plan to work and keeps steering it towards the agreed targets.
04
Monitoring & Reporting
Clear reports and regular reviews show what changed and why. You keep the final word.
A Common Mistake
Sold Out Six Months Ahead Is Not a Win
Many hotels secure business far ahead so they can stop worrying about the dates: high-season nights full months before arrival, or large one-night groups on peak dates. It feels safe. It also blocks the rooms that later, higher-paying guests would have booked, often for longer stays. We help GMs decide how much to secure early, and at what rate.
Is It a Fit?
Who It Is For
Right for You If
- You run a hotel, resort or hostel with a share of corporate or group business
- A few companies book a lot, and nobody has checked what they really bring
- Group requests are quoted from a rate sheet, without a displacement check
- High-season dates sell out months ahead
Good to Know
- We work with your GM and sales team, not around them.
- Together with Revenue & Pricing Management, group and individual pricing follow one logic.
- Renting out apartments? See Apartment Rental Management.
From Our Articles
Performance Assessment Call
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