Articles
Thinking Behind the Numbers
Notes on revenue management, pricing logic and net revenue, from the work we do with our clients every day.
Latest
Articles
-
The Most Common Revenue Management Mistake
Pricing the calendar so it looks tidy instead of pricing every night for what it is worth. Why smoothing your rates costs money, and…
-
How Dynamic Pricing Works in Hospitality
Dynamic pricing means your price follows demand. A simple example of why one fixed price leaves money on the table, what should move your…
-
Net Revenue vs Gross Revenue: What Really Matters
Two properties with the same room revenue can keep very different amounts. How commissions, programmes and distribution costs eat into your top line, and…
-
Pickup, Pace and Forecast: Reading OTB, SDLY, FC and TG
The numbers we check every Monday for every property: on the books, same date last year, pickup, forecast and target, and how to read…
-
Hotel Photos That Sell: A Practical Photoshoot Guide
The brief we give photographers: what to shoot, how many images per room type, how to prepare the rooms and the technical basics for…
-
Apartment Rental Management: Get the Setup Right First
One apartment or ten: the money starts with the setup. What a proper setup includes, from market position and channels to rate plans and…
-
Booking.com Ranking: What Actually Moves You Up
Booking.com publishes the main factors behind its search ranking, and most of them are in your hands. What they are, which settings quietly hide…
-
Group Quotes: Payment and Cancellation Terms That Never Contradict Each Other
You can only keep what you already hold. How to write group payment and cancellation terms as one ladder, so they never contradict each…
-
Corporate Accounts: Which to Grow and Which to Drop
Not every company with a negotiated rate is good business. How we review corporate accounts with GMs: volume, net rate, which nights they take…
Stay in the Loop
Get New Articles by Email
One short email when we publish something new. Our free revenue guide follows soon.
Performance Assessment Call
Let’s Look at Your Numbers Together
A focused conversation with a revenue expert: where your property stands today, and where it could perform. Prefer a quick call first? Leave your email or phone.
Request a Call Back
Email or phone, WhatsApp works too. We only use it to get back to you. Privacy policy
Prefer a written quote? Request a quote