The Most Common Revenue Management Mistake

Pricing the calendar so it looks tidy instead of pricing every night for what it is worth. Why smoothing your rates costs money, and why restrictions are the better tool.
For properties already pricing actively.

Pricing the calendar so it looks tidy instead of pricing every night for what it is worth. Why smoothing your rates costs money, and why restrictions are the better tool.

Many GMs like to secure dates far ahead and forget about them. When a hotel sells out half a year early, the rooms were sold too cheap. What to check, and what to do instead.

Five steps to more revenue, rewritten for 2026: know your numbers and your market, be bookable where guests look, get found by people and AI assistants, and price with a system.